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Articles & Books
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Published Articles
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 Technology Training for Salespeople: Seven Secrets to
Success.PDF
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Plan The Process: A Multi-Phase Approach.PDF
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Los Angeles Times - Executive Travel - Personal
View.PDF
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Get Cash for Your Trash
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Travel
Tips for the Computerized Road Warrior.PDF
If you need Abobe Acrobat Reader, click this box to get it
free.
- Books
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Trash to Cash:
How Businesses Can Save Money and Increase Profits- Author, Fran Berman
Key Benefits
- Prevent waste and save money
- Keep people’s attention
focused on waste reduction
- Improve resource efficiency
Table
of Contents
- "In Trash to Cash, Berman
profiles the waste reduction activities of five corporations, including AT&T, Merrill
Lynch, and McDonald’s. These companies—all successful in their waste reduction
activities—demonstrated some common characteristics. …In the book, Berman
prescribes a four-phase "Corporate Action Plan" to minimize waste and maximize
resources.…Berman supplies some sample worksheets and a host of strategies that can
be used to develop a customized waste reduction plan… keeping people’s attention
focused on waste reduction…evaluating and adjusting the program to keep it moving in
the right direction."
- — Alan S.
Orloff, Editor-in-Chief, Waste Reduction Tips
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- Fran Berman’s book, Trash to Cash,
provides numerous excellent case study examples of quality minded corporate recycling and
waste reduction programs that should be food for thought for anyone interested in smart
planning and saving money for their company through greater resource
efficiency…provides bales and bales of statistics, charts, graphs and real numbers on
everything from paper consumption by nation…to a pie chart detailing a typical
McDonald’s restaurant waste composition…to a superb 50+ page discussion of
AT&T’s corporate program that is chock full of statistics and figures
demonstrating the vast economic benefits of strategic waste reduction on a large scale.
…no where is there a more thorough and rich consolidation of the information Berman
offers. …essential reading for anyone interested in corporate waste management. More
importantly though, it should be read by every MBA in America."
- —David
Biddle, Editor, Philadelphia Commercial Recycling News
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- "Trash to Cash is a
practical, sensible guide that all businesses can use to review their operations for
opportunities to prevent waste and save money."
- —Norman
Crampton, Director, Indiana Institute On Recycling
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- "It’s a wonderful book and you
have managed to cover most issues concerning recycling and conservation."
- —Anthony
Leteri, President, USA Recycling, Inc.
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Marketing Magic:
Proven Pathways to Success
- Co-Author, Fran Berman
Key Benefits
- Shortens your success curve
- Provides new insights into
attracting and keeping new customers
- Easy to read, understand and
assimilate
This anthology of successful marketing
strategies is a compendium of fourteen authors’ individual chapters arranged in a
cohesive sequence. They flow from The Starting Points to Marketing Specifics, and conclude
with Implementing A Program.
Bonus diskette
includes extra ideas, checklists, summaries, tips and other marketing material you can use
to jump start your marketing.
What prominent marketing professionals say
about Marketing Magic:
- "It’s called Marketing Magic but
it’s really marketing Common Sense. And good common sense is worth its weight in gold
because it always works."
- —Jack Trout,
President, Trout & Partners, Author, The New Positioning
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- "If you’re in business, you need
this book.…These pages are jammed with solid advice on how to succeed in an
increasingly complex marketplace."
- —Christen P.
Heide, The Dartnell Corporation, Editor, Marketing Times
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- "…first-rate marketing minds and
first-class marketing information…highly readable…If you’re looking for
magic in marketing, you’ll find it in the pages of this superb book."
- —Jay Conrad
Levinson, Author, Guerrilla Marketing
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- "Marketing Magic shows the real
range of successful marketing, from old-fashioned thank you notes to the Internet. It can
help anyone achieve ‘peak performance’."
- —Charles
Garfield, Ph.D., Author, Peak Performers and Second to None
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 Save
money when Fran Berman speaks at your event in Southern
California!
Money saving
specials
for government, non-profit, and multiple bookings.
Please contact us for your custom quote!
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For more information about professional speaker Fran
Berman's keynotes, seminars and products, contact:
- Future Focus
- 25602 Alicia Parkway, Suite 223
- Laguna Hills, CA 92653-5309
- Phone (949) 643-0803 * Fax (949) 643-2741
- Info@FranBerman.com
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- E-mail Us
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